Serviceliste
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For which SMEs is marketing outsourcing a sensible option? Outsourcing is worthwhile for SMEs with limited internal resources when speed, expertise, and established implementation processes are required. Typical examples include: a B2B supplier without a marketing department that wants to build lead generation and optimize its website; a German food startup that needs a launch plan, compliance, and sales discussions for entering the Swiss market; and a tech SME that needs to quickly scale campaigns without hiring permanent staff.Listenelement 1
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How does a collaboration with Marketing Pathfinders work? We start with a free initial consultation to clarify goals, resources, and priorities, and then create a customized offer – often with an introductory discount. Throughout our collaboration, you'll receive transparent reporting for management and performance monitoring.Listenelement 2
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How many hours per month should I plan to dedicate to this at a minimum? For a clear impact, we recommend 16–32 hours/month, depending on the objective; for market entry or rebranding projects, more like 40–60 hours/month. Smaller audits or sparring sessions are also possible in a more compact format.Listenelement 3
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Can I use Marketing Pathfinders to implement just one project? Yes. We work on a project basis – from campaigns and website relaunches to go-to-market strategies. This model offers full cost control and fits the reality of SMEs.Listenelement 4
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What services does Marketing Pathfinders cover?Strategy, implementation and management: Interim marketing (temporary role filling), outsourcing of individual tasks/projects, consulting, workshops/coaching and market entry in Switzerland including practical support.
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How does marketing outsourcing differ from interim marketing?Outsourcing transfers tasks or projects externally; interim marketing temporarily fills a role (e.g., Head of Marketing) and manages internally. Both can be combined – depending on requirements.
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Which industries do you serve most frequently?B2B industry and consumer goods/retail as well as food & beverage. The goal and fit are crucial, not just the industry.
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Do you support market entry into Switzerland?Yes. We support strategy, positioning, launch plan, sales discussions and clarify CH-specific requirements such as customs/compliance or food law – in a practical and implementation-oriented manner.
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How quickly can you get started?After the initial consultation, we can usually get started within a few days – first with quick wins, and in parallel with the roadmap for the next 90 days.
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Do you also offer workshops, coaching, and training?Yes. We train teams, establish clear processes, and empower internal staff in all aspects of marketing, such as campaign planning, lead generation, positioning, branding, logo/design development, and much more.
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Do you work remotely or on-site?Both are possible. I am happy to be at your location for workshops, kick-off meetings, and crucial appointments; ongoing implementation is carried out efficiently remotely.
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Is there a minimum contract term?For projects: none. For retainers, we recommend 3 months to properly combine strategy, implementation, and impact.
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How does the handover process work?We document the setup, processes and learnings, train your team and hand over everything smoothly – so that results are sustainably anchored.
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Can you support sales and marketing alignment?Yes. We jointly align messaging, qualification, SLA and reporting, and moderate the marketing/sales interface.
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Do you also take on short-term replacements (vacation, parental leave, departure)?Yes. Interim roles allow for quick bridging with leadership and implementation from a single source – including onboarding and prioritization.
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What does a "marketing audit" for SMEs include?A compact check of strategy, funnel, channels, messages, content and measurement – with clear priorities for the next 90 days.
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Can you help with budget planning and prioritization?Yes. We structure your marketing budget according to impact levers and capacity, so that you don't try to do "everything at once," but can prioritize effectively.
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Do you also work with startups or scale-ups?Yes. Especially here, speed, focus, and an experienced sparring partner are crucial for efficiently achieving milestones.
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In which languages do you work?German, English and French; for market entries, additional localization via partners as needed.
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Can you handle only parts of the marketing (e.g., content or campaigns)?Yes. Modular: from content production to campaign setup to performance management – individually or combined, depending on the goal.
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Do you support international expansion beyond Switzerland?Primarily DACH, with a focus on Switzerland.
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Are there any references or case studies?Upon request, we will share anonymized examples and benchmarks from comparable projects – including methodology and results.
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What does the reporting look like?Transparent, regular, and goal-oriented with actionable recommendations. This way you keep costs and impact under control.
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What is the difference compared to a traditional agency?I combine strategic consulting with operational implementation and interim leadership. The collaboration is flexible, project-based, and without long-term commitment.
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Do you offer a free initial consultation?Yes. In the initial consultation, we clarify goals, the current status, and next steps; afterwards, you will receive a customized offer.
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What typical results can SMEs expect in 90 days?Clarity about strategy and priorities, a clean campaign setup, initial qualified leads, and a reliable reporting rhythm.
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What risks do you avoid for SMEs?"Effective activism," a collection of tools, and a lack of ownership. We focus on clear goals, measurable KPIs, and pragmatic implementation – with transparent management.
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What role do compliance issues play in entering the Swiss market?We take into account CH-specific requirements (e.g., customs/compliance, food law) and involve specialists if necessary – to ensure your launch runs smoothly.
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How do you ensure knowledge transfer?Through ongoing sparring, documentation, and training. The goal is to empower your team – not to create dependencies.
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What success factors do you see for SME marketing?Focused positioning, consistent messaging, clean CRM/tracking setup and consistent prioritization instead of "collecting channels".
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What happens if goals or market conditions change?We work iteratively: regular reviews, adjusting priorities, and fine-tuning the budget. This keeps projects agile and effective.
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Can you personally spare me, as the managing director?Yes. Mandates also include 1:1 sparring for decision-making, prioritization and stakeholder communication – streamlined and confidential.
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Do you also support recruiting/onboarding for marketing roles?Yes, upon request we define profiles, assess candidates' professional qualifications and onboard them – including a handover plan from the interim mandate.
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What kind of content works particularly well for SMEs?Customer-focused, problem-oriented content along the buying process – cases, comparisons, how-tos and decision-making aids instead of purely image-focused articles.
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How flexible am I in terms of collaboration?Very: From one-off projects to monthly retainers to temporary interim roles – always with clear cost control.
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What happens after the project ends?Optionally, we can continue with sparring/reporting or hand over the project completely to your team. The goal is sustainable project success.
