Market entry into Switzerland without any branch office

Support during your market launch

Route to Market made easy

We collaborate on launching your products in Switzerland, advising you on pitfalls in Swiss food law, customs, annual reviews, pricing, and many other topics. A way to enter the Swiss market without establishing your own branch.

Markteintritt in die Schweiz

The way to Switzerland

Find your way to Switzerland. I can help you with product packaging, pricing in a high-price island, and navigating a complex retail market.
Button
Markteintritt in die Schweiz

Route to Market

Navigate the Swiss retail market with me thanks to my in-depth knowledge of the retail landscape, the process of annual reviews, and contacts with key decision-makers.
Button
Markteintritt in die Schweiz

Advertising your products

Thanks to a good network of design, creative, and media agencies, as well as relationships with the largest Swiss marketers, I can ensure the promotion of your products.
Button

Showcase Market Entry with Chat GPT

This is a short title

1. Prompting is crucial for a valid AI response. Below is an example of a prompt to obtain comparative data:


"You are a marketing manager with IT skills. Evaluate this offer for xxx in a price comparison with other providers in the DACH region. Assign a market-based price point to each item in the offer and show the range of the competition for similar services."

This is a short title

2. In order to work meaningfully with the AI's answers, I request the output of the data in an Excel file:


"Create a comparison matrix of these providers. Include provider xxx as well. Output the matrix as an Excel file."

3. If I'm missing data, I ask Chat GPT to complete the file. This gives me an initial market overview with just a few prompts:


"Integrate price points for common services into this comparison. Create a ranking of the most relevant functionalities of product xxx in the DACH region. Classify them from highest to lowest relevance. Assign a price to each functionality."

Lessons learned:

  • Three short prompts provide an initial market overview.
  • An Excel spreadsheet for filtering and editing
  • Expanding chat functionality is possible as the project progresses.

My suggestion:

Large Language Models like Chat GPT do not respect the GDPR unless they are hosted on your own servers in Europe or locally.

This means that data is generally processed on American servers. Therefore, it is important not to upload any confidential or personal data, to submit requests anonymously, and to process and supplement documents offline with project-related data.

Fun Fact:

  • My image was artificially generated using Regenerate. Would you have recognized it?