From Pathfinders with Love

Strategic marketing for SME that want to grow –

without their own marketing department

To make your marketing predictable again: project support, strategy check & ongoing sparring sessions – exactly to the extent you need.

More visibility with the right customers instead of knee-jerk reactions
A clear marketing roadmap instead of "Let's just do social media."
Actionable to-dos after the first conversation
Book a free initial consultation

I am Lisa Possiel.


Marketing strategist with over 15 years of experience in senior marketing positions, including 9 years in the food industry in Switzerland.


I support small and medium-sized enterprises in strengthening their brand, optimizing processes, and scaling growth in a data-driven way.


I was able to develop Love Brands and portfolios of well-known companies.

Interim-Marketing & Outsourcing

Temporary staffing of key positions or complete project outsourcing.

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SME Consulting & Training

Workshops, coaching and training – perfectly tailored for your marketing teams and decision-makers.

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Market entry into Switzerland

You want to enter the Swiss market but don't want to open a company there? Introduce your products to Switzerland with my help.

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Your advantages at a glance

  1. Immediate operational readiness
    No long recruiting cycles, instead direct support in project or vacancy situations.
  2. Independent external perspective
    External strategy analysis uncovers hidden potential and reveals optimization paths.
  3. Full cost control
    Flexible offers instead of permanent positions – save budget, accelerate processes.

The onboarding process

Pathfinders
  1. Free initial consultation with a short check-in

We clarify your goals, your needs, and the framework conditions.

Pathfinders Fragen & Antworten / Q&A

2. Individual offer & introductory discount

Transparent, fair and tailored to your budget.

Pathfinders Projektschritte

3. Quick start & regular reporting

Agile implementation, clear milestones and continuous optimization.