Lisa Possiel
Strategic Marketing Leader | Brand Builder | Growth Driver
I help companies with all aspects of their marketing strategy. Why? Because defining your goal and finding the path to it isn't always easy.
Marketing all-rounder with heart and soul
We all love stories. Be it a good book, a gripping article, or a compelling commercial. They make us think and transport us from everyday life to moments where we can let our imaginations run wild.
"Pathfinders" is a name that embodies my vision of marketing. I like the idea that marketing is individual. That there isn't a beaten path we have to follow. We are not limited in finding and forging our own way. The compass helps us aim for a goal, the wind rose gives us orientation, but we ourselves can choose the path we want to take.
In our joint marketing projects, I am convinced that there will be no black vs. white, no right vs. wrong. There will be a path that we define and follow together, and if we feel we are straying from the course, we will optimize the route and turn at the next intersection to get one step closer to our goal.
I understand the pressure when campaigns need to run, budgets are tight, and everyone internally has different ideas. That's precisely why I support SMEs with clear structure, pragmatic solutions, and a cool head in day-to-day operations..
Lisa Possiel,
MSc Marketing & Strategy
Serviceliste
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Establishment of Pathfinders Portfolio GmbHIn 2025, I decided to take the plunge into self-employment. As the founder and managing director of Pathfinders Portfolio GmbH, I want to leverage my diverse marketing expertise to provide you with effective advice and support on your journey in both operational and strategic marketing matters. My primary focus is advising SMEs on strategy, campaign planning and implementation, as well as innovation and portfolio management.
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Marketing management in SMEs and corporations More than 15 years of experience in operational and strategic marketing. My professional career has taken me through medium-sized and multinational companies, where I developed into a highly skilled marketing manager. I handle both operational and strategic marketing topics efficiently. Team leadership and development, as well as budget management, round out my profile. My industry focus is on the food sector, where I have had the opportunity to work at Froneri, The Family Butchers, Bahlsen, and Mondelez.Listenelement 2
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Brand management I was able to develop well-known brands such as Miracoli, Reinerts Bärchenwurst, Bahlsen Biscuits and ice cream brands from Froneri such as Mövenpick, Extrême, Nuii or Oreo in the long term, and successfully address exciting marketing questions.Listenelement 3
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Marketing knowledge My expertise covers the entire marketing spectrum in both B2C and B2B marketing. This includes media planning, campaign creation, market research, pricing, business case scenarios, innovation workshops, product development, marketing planning, analysis, and much more.Listenelement 4
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Artificial intelligence in marketingIn recent years, artificial intelligence has sparked my interest, and I have furthered my education through webinars and a six-month training program at Neurawork. Prompting via Chat GPT, automation processes via Make, image generation via Midjourney or Regenerate, and many other skills round out my profile, enabling me to successfully lead brands in the digital world.
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Marketing studies After completing a German-French double Bachelor's degree in Business Administration and International Management at Bremen University of Applied Sciences and Kedge Business School in Marseille, specializing in Marketing, I earned a Master's degree in Marketing and Strategy from Warwick Business School. My native-level fluency in German, English, and French allows me to communicate seamlessly.Listenelement 1
Let's hear from my former employers.
"Lisa Possiel successfully puts her broad knowledge and skills into practice and
This results in very good work outcomes. We experience her as a very goal-oriented, focused and resilient manager."
Regarding my role as Head of Marketing at Froneri
"Lisa Possiel takes on all tasks and projects with a high degree of responsibility and works methodically and thoroughly in order to always meet the agreed deadlines with very good results, even under difficult conditions."
Regarding my role as Senior Brand Manager at Froneri
"Ms. Possiel worked independently at all times with exceptionally high commitment and dedication. She demonstrated great motivation and initiative in every situation."
Regarding my role as Senior Product Group Manager at Bahlsen
"We experienced Ms. Possiel as a cooperative, resourceful and constructive manager who always handled all tasks and projects with a high degree of responsibility, very independently, carefully and reliably."
Regarding my role as Head of International Product Management at TFB
