Interim-Marketing

Your solution for bottlenecks

Did you know that...

  • 3% ...all employed women in Switzerland take their 14-week maternity leave each year?
  • 3% ...all Swiss people should take a sabbatical of several weeks?
  • 4%....all Swiss workers are absent from work for more than 3 weeks due to illness – often without suitable replacement?
  • 37% ...all Swiss people are employed part-time? The trend is rising (+14.7% in the last 10 years).


Be prepared for "tomorrow" so that your business continues to run smoothly even in the event of staff shortages.

Marketing Allrounder

With over 15 years of experience in operational and strategic marketing, I can support you in the following areas. After a short training period, I can lead your teams and projects to success.


Interdisciplinary project and team leadership

I lead international, cross-functional teams with a clear vision, efficient structure, and inspiring leadership – from product development and international launches to agency coordination. My exceptional organizational skills enable me to create transparent processes, seamlessly integrate diverse disciplines and cultures, and keep everyone focused on the shared goal. As a marketing team leader, I foster an open communication culture, leverage individual strengths, and ensure projects are completed on time, within budget, and with impact through clearly defined milestones.

Development of your marketing strategy

With a precise analysis of your marketing KPIs, we lay the foundation for a perfectly tailored strategy: Together, we define clear, measurable objectives and develop effective measures that will reliably achieve your brand growth goals. We examine your route to market as well as all commercial levers – from distribution models and pricing to promotions. Based on this, we develop a medium-term vision and a detailed roadmap that guides you step by step to your goal: from the strategic starting point through intermediate milestones to successful market penetration. This is how you create sustainable growth and secure a strong position for your brand in the long term.

Portfolio analysis and management

Detailed analysis of your product portfolios based on business-relevant KPIs, targeted optimization of your brands' product ranges, development of a future-oriented new product pipeline and development of a strategic three-year plan to achieve your corporate goals.

Media creation and buying

In marketing, the term "360° campaign" is often used. Depending on the needs and objectives along the brand funnel, from awareness to loyalty, various campaign types, channels, and media assets are relevant. Do you need support with media planning? With nearly 10 years of experience, I can advise you on your media plan or even help you create effective communication materials. My network of contacts with media agencies and providers in Switzerland gives you excellent market access.

Quantitative and qualitative market research

With in-depth analysis of quantitative market research data, we create the foundation for your strategic marketing planning: We evaluate survey and sales data, identify trends and implications for your target groups, and develop concrete measures that sustainably strengthen your market position. With tailored brand health tracking, we regularly measure the strength of your brand along relevant KPIs – from awareness and image to loyalty. This allows you to identify levers for brand maintenance and optimization early on and secure long-term growth. For short-term questions, ad hoc market research in quantitative and qualitative formats is ideal: Whether quick online surveys, focus groups, or in-depth interviews – we obtain reliable insights within a very short time, which you can directly incorporate into campaigns, product launches, or marketing adjustments.

Trilingual at native speaker level

Trilingual proficiency at a native speaker level in German, French, and English – complemented by a comprehensive understanding of the common Swiss German dialects. These are ideal prerequisites for successful project work in Switzerland.

This is what my business partners say about me

Markus King - Head of Markting Buitoni Schweiz

Markus King

Marketing Manager Buitoni


"Marketing know-how, passion, efficiency and social skills make Lisa the perfect manager in all aspects of marketing."

Michelle Habersatter - Brand Manager Louis Widmer

Michelle Habersatter

Marketing Manager (Brand, Image, Topic Management) Raiffeisen


"Lisa combines sound marketing expertise with a holistic view and efficient working methods – always focused on the company's goals. Her authentic, human manner makes collaboration particularly pleasant."

Marcel Gschwend - Landwirt und Unternehmer

Marcel Gschwend

Farmer & Entrepreneur


"Through close collaboration, Lisa addressed my various goals across different media. I'm receiving more teaching inquiries, can sell my veal in farm shops, and have been able to realize my dream of producing my own spirit. With my website, Instagram, and YouTube, I'm present on the right channels!"

In the Kick-off We will discuss the relevant projects and timelines for approximately 2 hours.

In the Training For the first two weeks, we'll do daily 10-minute check-ins to make sure everything is on track.

In the Regular operation You will receive a weekly report for the agreed period and workload.

This is how we work together

Together we will develop an overview of the relevant projects to be taken over on an interim basis and discuss the timing, stakeholders, IT infrastructure, and joint check-ins and reporting, so that you can outsource your projects to me with a clear conscience.

Book a call

  • What positions can be filled in interim marketing?

    These are generally marketing positions (marketing manager, senior brand manager or similar) to bridge an absence or to outsource projects due to staffing shortages.

  • How long does an interim marketing contract last?

    We can tailor the contract to your needs. Generally, the weekly hours can be adjusted to the current situation and the ongoing projects. The standard project duration is 1-6 months, although other durations are possible. I work on a project-by-project basis, so there is no regular employment and no social security contributions are due.

  • How is the invoicing done?

    Invoicing takes place at the end of the month on an hourly basis or on an agreed fee.

  • Where is the service provided?

    Services are typically provided from home offices, thus eliminating travel expenses. For projects in the St. Gallen area with a commute of up to 45 minutes, hybrid working in the office and from home is possible.